Contents ……………………………………………………………………..   page 2

Executive Summery………………………………………………….……...   page 3

 

1. Situation ………………………………...………………………………...   page 3

    1.2 Tefal ………………………………...………………………………...   page 3

    1.3 Market Competitors…………………………..……………………...   page 5

    1.4 PESTLE Analysis ………………………………………………...….   page 5

    1.5 Kitchen Appliance Market …………………...………………………  page 6

 

2. Target Market ………………………………………………………….....   page 8

    2.2 Socioeconomic ……………………………………………………....   page 8

    2.3 Distribution ……………………………...…………………………....   page 9

    2.4 Psychographics ………………………...…………………………....   page 10

 

3. Objectives  …………………………………………………………….….   page 10

    3.2 Funnel Pot Objectives ……………………………………….………  page 11

 

4. Strategy ……………...………………………………………...………….  page 12

   

5. Tactics …………..…………………………...…………………………....   page 13

    5.2 Advertising ……………………………...…………………………....   page 14

    5.3 Sales Promotion ……………………………...…..………………....   page 18

    5.4 Exhibitions ……………………………...…………………………....   page 18

    5.5 Public Relations  ……………..………...…………………………....   page 19

 

 

Conclusion ……………………………………………………………….….   page 19

Bibliography …………………………………………………………….......   page 20

Appendix …………….……..………………………………………….……   page 22

 

 

 

 

Executive summery

The aim of this report is to produce a 6-month communications plan for the product ‘Funnel Pot’, a ceramic cooking pot, which integrates a water draining system that hopes to make cooking an easier job and cut down on wastage. Targeted at male and female working professionals who lead a busy lifestyle and seek time saving and practical ways to prepare meals. Throughout this report, the communication tools and strategies for the 6-month launch period will be outlined.  Funnel Pot’s objectives will be identified, and how they aim to be achieved through several tactics.

 

1. Situation

Funnel Pot’s background:

Today, people spend less time in the kitchen. People’s lives are busier; according to Kantar Worldpanel, the average time taken to prepare the main meal has reduced from 60 minutes two decades ago to around 32 minutes across all social groups now – a sign that many households do not have the time, resources or confidence to devote to home cookery (Patrick Butler, 2013). Thus more ‘convenience appliances’ have been created to help aid this problem. For example, 4 slice toasters to reduce time, juicers, coffee machines and blenders. The Colander is the most used food drainer in the market, however there are complaints about practicality and food loss in the process. Funnel Pot designed is to help drain out boiling water and keeping the pasta, rice or whatever it was that you were boiling, within the pot.

 

1.2 Tefal

Originally a non-stick pan manufacture, Tefal was established in France 1956 by Marc Grégoire, the creator of the first creator of non-stick cookware: a revolutionary way to make life easier for people. After the 1980’s Tefal began to broaden their product range. For example their 1995 pressure cooker is subject to a technical revolution. Today, more than 50 million cookware products are manufactured in France each year. Products such as:

·      Grills

·      Food Steamers

·      Pots & Pans

·      Choppers

·      Food mixers (tefal.co.uk, 2015)

See appendix 1 for full product list

 

In 1968 SEB took over Tefal and its 5 European subsidiaries (Germany, Belgium, Denmark, Netherlands, Italy). The SEB group, with operations in almost 150 countries, is today the world leader in Small Household Equipment. It has earned strong positions on all continents through a wide, diversified product range and an exceptional brand portfolio. (Groupe SEB, 2014)

 

The SEB Group holds nearly 15% of the global cookware market (skillets, saucepans, stockpots, pressure cookers, and so on) valued at 6.5 billion euros. (TraceParts 2015). According to the Groupe SEB website, they have faced considerable competition from low-price Chinese competitors, but have managed to maintain a constant sales level.

 

1.3 Market Competitors:

Major brands competing with Tefal products include Meyer, Prestige, KitchenAid, Judge, Harbenware and respected store brands such as Lakeland, Marks and Spencer and John Lewis in the UK. Higher priced Tefal products (enameled cast iron, stainless steel, copper etc.) compete with more premium brand including All Clad, Lew Creuset and Raymond Blanc. At the other extreme, many budget store brands compete at very low prices (e.g. Argos, Tesco and Robert Dyas). Tefal has maintained good quality at affordable prices with very efficient mechanized production. Other, lower cost and quality competing producsts generally use inferior materials, are less durable and probably use more labor-intensive methods in various countries, notably China. (Martyn R Pitt, Dimitrios Koufopoulo, 2012)

 

1.4 PESTLE Analysis:

Pestle analysis is used to “assess the organisations environmental influences with purpose of using this information to guide strategic decision-making” (CIDP). PESTLE analysis is the: Political, Economic, Social, Technological, Legal and Environmental factors. Tefal will focus on the Economic, Social and Technological factors.

 

Economic issues:

Economic conditions have the highest influence on a business, regardless of what trade it is in. Though, in Tefals’s favor, the economic downturn that started in 2008 resulted in people being laid off from jobs, they were spending time with friends and family or at home more likely to cook and stay in than go out for a meal. Mintel found that 72% of people who regularly cook at home do so because it is cheaper than other options. (Mintel 2008)

 

 

 

Social issues:

Lifestyle trends will greatly impact sales of the Funnel Pot. Busy lifestyles have led consumers to seek more convenience in order to save time in terms of meal preparation (EuroMonitor International 2012), they want a product that will enable them to prepare a meal in a timely, fuss free way. Consumers will be influenced by attitude and opinions from reviews and their peers. Cooking programs, channels, books and even celebrity endorsement has become extremely popular, and so consumers are likely to be very influenced by the media. The reputation of the brand itself will have a major impact. Luckily Tefal has established a good brand image and even provides a guarantee period for your product.

 

Technological issues:

There are not a lot of technological issues with the Funnel Pot as it’s not a technology product itself. However, there is the issue of competing technology development of a similar product as well as replacement technology/solution’s that may be created by competitors.

 

1.5 Kitchen Appliance Market

In 2008, 88.5 million new pots and pans were purchased, increasing 6.4 million (8%) in 5 years. Brits forked out just shy of £0.5 billion (£487 million), up 14% in the five years (2003 - 2008), spending more on cookware than ever before. (Paraphrased, Mintel 2008)

"The fact that volume sales have not increased as fast as the amount we spend means that Brits are clearly becoming more sophisticated and opting for premium cookware." explains Richard Caines, Senior Homewares Specialist at Mintel.

Mintel's consumer research shows that people are increasingly realising the value of cookware and investing a little more in a quality product, with 31% believing that for successful meals, good cookware is essential. (Mintel 2008)

“Innovative designs, the emphasis on quality and better branding are all encouraging a revival in up-market kitchenware, with companies like Professional Cookware and Lakeland selling at higher prices and the Le Creuset range expanding beyond its cast-iron niche,” comments Richard Caines

In today’s market, the design of kitchen appliances that enables appliances to be stored away easily in limited space is vital. Three in ten (28%) want their product to be easy to store/compact. (Paraphrased, Mintel November 2010)

Busy lifestyles demand kitchen appliances that help get the job done quickly and efficiently and this has been a major focus of new product development by manufacturers. Just under half of adults (46%) say speed or efficiency is important when choosing what brand or make of product to buy. (Mintel November 2010) . Although total sales declined slightly in 2012 for pots and pans, the high-end sector Mintel track (e.g. over £60) increased by 2.8 percent, as consumers invested in high quality cookware, indicating the value being placed on home cooking. (BrandView, Mintel, 2014)

 

2. Target Market

When determining the target market for Funnel Pot, certain things about the consumer had to be looked at:

·      Whether they were a homeowner

·      Led a busy lifestyle

·      Liked new innovative products

·      Liked practical time saving products

·      Whether they were willing to spend their income on kitchen appliances

As outlined in the executive summery, the Funnel Pot is primarily aimed at working professionals, both male and female. As it is a space saving and time saving product, the age of consumers would tend to be those who have just bought their first home and possibly in their first job and lead busy lifestyles, ages 21-30.  They will also like modern stylish products, and Funnel Pot being a new product is just that. Over a third of adults (13 million) think the style/look of an appliance is important. Affluent 25-34-year-olds are the key group to target with stylish designs. (Mintel, December 2009)

 

2.2 Socioeconomic

Based on occupation and income of the target market, the Funnel Pot will be affordable for young working professionals. Mintel’s consumer research shows that people are increasingly realising the value of investing a little more in a quality product, with 31% percent believing that for successful meals, good cookware is essential. Meanwhile, almost half (47 percent) believe that it is worth paying more for quality. (mintel 2012)

 

2.3 Distribution

Tefal has chosen to be present across all channels and formats from small retailers to e-commerce. This policy allows geographical markets to be covered in a very exhaustive way. Tefal has a multi-channel distribution strategy with the aim of achieving its average national market share in each network. Tefal are present in specialist shops, mass retail stores, small local shops and at points of sale, as well as on the Internet via the websites of specialised retail customers and e-commerce specialists. (Paraphrased, GroupSEB 2015)

 

Above showing Tefal’s distribution channels (GroupSEB 2015)

 

Therefore, the Funnel Pot will be sold in numerous retailers, from specialists cookware shops, department stores in the UK such as John Lewis and House of Fraser as well as online, on Amazon for example. Thus the target market will have no trouble finding and purchasing the product.

 

2.4 Psychographics

Psychographic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases will reflect that persons characteristics and patterns of living. The Funnel Pot is targeting male and females who enjoy cooking but want a timely and space saving way of doing so.  In the Socio-Economic Scale, the target market would fall under B/C1 social grades: junior to intermediate professionals.

 

 

3. Objectives

Every business when either starting up or launching a new product will have an idea of objectives of where they see the business/product going. For Funnel Pot the best objectives are SMART objectives. Smart is broken down into 4 stages:

·      Specific: clearly state what is to be achieved

·      Measurable: the performance in number values can be assessed

·      Agreed: You don’t want to be too ambitious. All staff are involved in discussing and agreeing an aim.

·      Realistic: the target is related to the brand and context given the market conditions and the staff and financial resources available.

·      Timed: Enough time to achieve the set goal. Not enough or too much time will affect project performance. (Elaine Thomson, 2015)

 

To achieve these objectives, Funnel Pot must go through the adoption process established by Everett M. Rodgers (1983).  First in the adoption process is Awareness: information about the product is formal, this can be information from the commercial company, which orientated and innovation or mass media reports about it (Nurullo Makhmudov, 2004). Advertising will be key in the awareness process to develop attention on the product.  The next stage is Interest; the consumer becomes attracted to the product and seeks more information about it as advertising only provides a small amount of information. Next stage is Evaluation: At this stage commercial/formal communication channels are not regarded as credible. The decision maker will mentally evaluate the benefits of purchasing the product and may seek peer advice about the product in order to make a decision. (Paraphrased, Nurullo Makhmudov, 2004).  The Trial stage: This is where samples and exhibitions play an important role in the consumer’s decision to purchase. In this case the consumer will try using the Funnel Pot before decided whether to purchase one or not. Lastly is the Adoption stage:  After being satisfied at the trial use, the consumer makes the decision to purchase the product.

 

As this not a disposable or daily product purchase, the consumer is likely to go through all the adoption process stages. They are more likely to carry out research and evaluate and compare the product. Even though not an extremely high priced product like a car for example, the consumer doesn’t want to spend money on an unreliable product. Whereas if it was commonplace purchases (of a chocolate bar for example) the decision making process would have a lot less involvement.

 

3.1 Funnel Pot’s Objectives

Within the 6 months launch period, it is hoped that awareness, trial and then adoption will materialize through the use of communication tools. The objectives set out below show what is aimed for:

·      80% awareness within the first 3 months of the launch, then 90% by 6 months

·      Each month 10% more consumers should have trialed the product. 30% should have trialed the product in the first 3 months then 60% should have by 6 months

·      10% adoption within the first 3 months and then 15% by 6 moths.

·      Loyalty to the product should be measured with a 10% retrial within 3 months and 20% within 6 months

 

These goals are achievable as with the loyalty and reputation of Tefal and type of product it takes less effort to gain awareness of the product. The aimed at market will already be aware of the company. They will be looking for a particular product that will make their life easier and less time consuming when cooking. This market is willing to spend a little more on a reliable cookware product, this shown between 2003-2008 by Mintel that sales rose by 14% to $478 million on new pots, pans and kitchen knives (Mintel 2008) and today according IBISWorld’s Kitchen & Cookware Stores market research report in the next five years to 2020, revenue will grow as consumers increase their spending on cookware products. (Paraphrased IBISWorld 2015) thus showing this market is ever growing and the goals and objectives stated here will be achievable within the 6 months launch period.

 

4. Strategy

When looking at a marketing strategy for Funnel Pot, the 3 strategies: Push, Pull and Profile were looked at. A push promotional strategy involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your brand at the point of purchase. A pull strategy involves motivating customers to seek out your brand in an active process e.g. "Getting the customer to come to you" and a profile strategy is used satisfy an organisations corporate promotional goal. For Funnel Pot both pull and Profile strategies will be used.

 

A pull strategy requires a highly visible brand, luckily Tefal is a well-established brand, and for the new product this can be developed further through advertising, word of mouth and sales promotions. Profile strategy aims to fulfill the goals of Tefal and how it wishes to be perceived by the public eye. Emphasizing Tefal’s brand motto, will achieve this: “… always trying to make your everyday life easier.” (Tefal, 2015) through profile strategies (like PR) the product will make the target markets life easier.

As well as these 2 strategies, Tefal will also use a differentiation strategy. This is where an organization will target a certain segmentation of a market. In this case young professionals aged 21-30 thus giving a more-focused approach and maximize efforts in marketing to the selected market to convince them of Funnel Pots benefits.

 

5. Tactics

Funnel Pots aimed market can be targeted at by combined used of communication tools, these tools are:

•       Personal selling

•       Sales promotion

•       Advertising

•       Direct marketing

•       Digital media

•       Public relations

•       Sponsorship

•       Exhibitions

(Elaine Thomson 2015)

Each of these tactics are very effective in marketing a product. However only a few specifically will be effective in the launching of Funnel Pot. “The marketing communications mix consists of a set of tools (disciplines) that can be used in various combinations and different degrees of intensity … to communicate with a target audience.” (Fill, 2006, p. 20)

The 4 tools used for the launch of Funnel Pot will be: Advertising, Sales Promotion, Exhibitions and Public relations.

 

5.2 Advertising

Advertising can be described as  “paid for non-personal communication transmitted to a target audience through mass media.” (Fill, 2009, p. 483) Advertising has the ability to reach large audiences, which is what is needed when launching Funnel pot, to create awareness and reach its target in the 6 months period.

There is a high degree of control over the message, and the media used when advertising Funnel pot as it will be consistent and there will be control on what the message is saying.
There are six main classes of media:

•       Broadcast

•       Print

•       Outdoor

•       New Media

•       In-store

•       Other

For this campaign, Print (magazine), In-store and New media (Internet) advertising will be used.

 

Print Advertising

If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else, then it comes under the banner of print advertising. (Definition: Paul Suggett, Advertising Expert 2015). Funnel Pot will be advertised in magazines. The magazine industry generated 6 billion pounds in revenue between 2012-2013 (IBISWorld 2013).  The majority of the market segments who bought magazines were aged 18-24 who account for 20% of the market and 25-35 year olds – Funnel Pots target market – accounting for 17% (IBISWorld, 2013). Therefor when advertising Funnel Pot, it is necessary to feature Funnel Pot advertisements in cookware magazines but also in magazines where the target market would see them. It is likely that the target market will keep up with current affairs and so Tefal’s Ad’s would be suited in magazines such as The Sunday Times Magazine however these print Ad’s will be more likely to be seen by woman and so feature in magazines such as: Good Housekeeping, Women’s Health and InStyle. These magazines all center on health, cooking and the home, an ideal placement for a cookware advertisements such as Funnel Pot. This will also portray the idea that having this product will make your home life that bit better. Advertising through print has much strength, in such well-known magazines; they will have high quality relevant images, having high impact.  These are specialist magazine which your target market has chosen and is interested in therefore will be attentive to the adverts.

Although (according to IBISWorld 2013) the magazine industry is predicted to fall by 0.4% by 2018 due to technological advances, these magazines are specialist, and tend to be monthly and have loyal buyers.

 

In-Store Advertising

Located within supermarkets, pharmacy’s, or convenience stores, in store advertisements come in a variety of forms: point of purchase displays, posters, window displays, check-out displays and in-store videos. A study in 2008 by Miller Zell “Gone in 2.3 Seconds: Capturing Shoppers with Effective In-Store Triggers,” revealed that despite the fact that 65% of shoppers now make shopping lists prior to their shopping trip, they make brand decisions 60% of the time after entering the store. (MarketingCharts staff, April 2009).

Chart above showing effectiveness of in-store advertising (MarketingCharts staff, April 2009).

 

These in-store adverts attract attention from passing customers. They will be placed in relevant stores where Tefal products are already sold such as: John Lewis, Tesco and Lakeland. As the consumer will already be in that specialised aisle or store, the advert could sway the consumer to buy the product over another, they will provide information about Funnel pot using persuasive language. In-store advertising is low cost as usually inexpensive material (posters/window displays). However it is difficult to measure the success of this type of advertising and should be run in the first 3 months of the campaign along with print advertising so create awareness of the product. After that it may become repetitive causing the product to lack status.

 

New Media Advertising: Internet

Tefal currently sells their products not just in-store but through many online retailers such as Amazon.com therefore it only makes sense for Tefal to advertise their products through the internet. According to The Internet Advertising Bureau, in the first half of 2014 online advertising stood at £216m and accounted for a fifth of the overall UK display advertising total (The Guardian, Dec 2014). The Internet's vast reach can allow Tefal to reach significantly more people than traditional advertising media at lower cost. Internet advertising is ideal for Tefal with its international market and large-scale distribution capabilities; the internet can provide advertising of the product internationally. Internet advertising can also be more targeted than other types of advertising, specific websites can be chosen to advertise Funnel Pot ensuring that the target audiences see the adverts.

 

5.3 Sales Promotion

Sales promotion uses a range of techniques to increase sales for a short period of time. This will be used at the beginning of the campaign to generate sales and attract customers. Sales promotion is useful to:

•       To generate sales

–      Attracts new customers

•       For consumers to differentiate brands / products

•       To launch new products  (Elaine Thomson, 2015)

Sales promotion is used to entice the consumer to buy a product using techniques such as sampling, free trials, coupons, contests for example. Tefal had a successful existing sales promotion in 2013. Tefal offered a £20 Cash back offer using a voucher code on selected Tefal models during a one month period.

 

 

 

5.4 Exhibitions

Although exhibitions may not be as dominant as advertising for Funnel Pot’s target market, this type of selling tactic is extremely effective. Events provide opportunities for Exhibitions raise awareness, generate interest and suggest customer involvement. To persuade more people that these appliances are worth buying, promotion needs to center on how they can be used to make food easier, quicker and produce better results. (Mintel November 2010). As Funnel Pot is not just simply a pot, but a pot with a built in draining system, exhibition events are effective means of demonstrating this. Tefal does not sell its products in their own store or online retail website so exhibitions are ideal locations to exhibit products to customer and also to show business owners and retailers their products in hope they may buy and stock them in their own stores. Cookware events aren’t very common and so it would make sense if these exhibitions took place at the beginning of the campaign to showcase the new product and attract new customers.

 

5.5 Public Relations

PR is “The planned and sustained effort to establish and maintain good will and mutual understanding between an organisation and its publics: customers, employees, shareholders, trade bodies suppliers, government officials and society in general.”  (Institute of Public Relations, 1984). It is a long-term activity used to create a favourable image of the company in mind of the consumer (Elaine Thomson 2015) by doing so it will show Tefal and Funnel Pot in a positive light through the use of press releases and sponsorships of charity events. Tefal wishes to contribute to the protection of our home planet, and offers a wide range of completely recyclable products.  In 2010, Tefal initiated our eco-responsible policy using 100% recycled aluminium material. Waste and recycling has become a large issue in todays society, through PR, Tefal’s recycling behaviors can be shone on to help encourage good publicity for the brand showing them wishing to preserve its natural resources, with recycled aluminium, they are contributing to the protection of the globe.

 

Conclusion

Tefal is the leading cookware company in the market and so already has the necessary resources to succeed. The marketing plan has analysed the target audience for Funnel Pot, and in doing so it has identified the necessary requirements of the launch strategy. The objectives clarify who is being targeted, what is to be achieved and when. Using the stated communication tactics this strategy should be comfortably achieved. The target market will see the appeal in the product in their busy lifestyles and how it will be a good investment.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Bibliography

1. BrandValue. (2014). Kitchen and Cookware: high-end sales up 2.8 percent. Available: http://www.brandview.com/2014/06/kitchen-and-cookware-high-end-sales-up-2-8-percent/. Last accessed 23rd March 2015.

2. Euromonitor. (2012). small-kitchen-appliances-non-cooking-in-the-united-kingdom. Available: http://www.euromonitor.com/small-kitchen-appliances-non-cooking-in-the-united-kingdom/report. Last accessed 24th March 2015.

3. Groupe SEB. (2015). Identity. Available: http://www.groupeseb.com/en-en/content/identity. Last accessed 13th March 2015.

3. Group SEB (2015). Distribution. Available http://www.groupeseb.com/en-en/content/distribution. Last accessed 24th March 2015

4. Housewareslive. (2013). Tefal TV ads to drive Pancake Day frypans. Available: http://www.housewareslive.net/news/news.asp?id=8162. Last accessed 30th March 2015.

5. Ibisworld. (2015). Kitchen & Cookware Stores in the US: Market Research Report. Available: http://www.ibisworld.com/industry/kitchen-cookware-stores.html. Last accessed 27th March 2015.

6. Keven Stevens. (2014). Digital media trends for 2015. Available: http://www.theguardian.com/advertising/digital-media-trends-2015-trends. Last accessed 30th March 2015.

7. Marketingcharts staff. (2009). In-Store Ads More Effective than Out-of-Store. Available: http://www.marketingcharts.com/traditional/in-store-ads-more-effective-than-out-of-store-8623/. Last accessed 30th March 2015.

8. Martyn R Pitt, Dimitrios Koufopoulos. (2012). Tefal Cookware. In: Martyn R Pitt, Dimitrios Koufopoulos Essentials of Strategic Management. London : SAGE Publications . 203-205.

9. Mintel. (2009). Small Kitchen Appliances - UK - December 2009. Available: http://store.mintel.com/small-kitchen-appliances-uk-december-2009. Last accessed 20th March 2015.

10. Mintel. (2010). Small Kitchen Appliances - UK – November 2010. Available: http://store.mintel.com/small-kitchen-appliances-uk-november-2010. Last accessed 20th March 2015.

11. Nurullo Makhmudov. (2004). Determinations of likelihood and intensity of ICT adoption in SMEs in Uzbekistan. In: Adoption Process and Impacts of Information and Communication Technologies in small and medium sized enterprises in Central Asia. Göttingen: Cuvillier Verlag Göttingen. 78-79.

12. Patrick Butler. (2013). Home cooking in decline as low-income households turn to ready meals. Available: http://www.theguardian.com/money/2013/sep/05/home-cooking-decline-low-income-ready-meals. Last accessed 13th March 2015.

13. Paul Suggett. (). Print Advertising . Available: http://advertising.about.com/od/advertisingglossary/g/Print-Advertising.htm. Last accessed 30th March 2015.

14. Tefal. (2015). Our Products. Available: http://www.tefal.co.uk/Breakfast/c/breakfast. Last accessed 13th March 2015.

15. Thomas Campbell. (2014). TV remains most effective way to advertise. Available: http://www.iptv-news.com/2014/05/still-your-television-tv-remains-most-effective-way-to-advertise/. Last accessed 30th March 2015.

16. TraceParts. (2015). “TraceParts gives us greater control over our production facilities”. Available: http://www.traceparts.com/use-and-manage-3d-cad-models/download-free-cad-models/tefal/. Last accessed 23rd March 2015.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Appendixes

1. Tefal Product Portfolio

 Breakfast products:

·      Toasters

·      Kettles

·      Coffee Machines

Cooking appliances:

·      Grills

·      Healthy fryers

·      Deep fryers

·      Rice & Multi cookers

·      Food steamers

·      Induction hobs

Cookware & Kitchenware

·      Pots & Pans

·      Pressure cooker

·      Bakeware

Food and Drink preparation:

·      Liquidisers & Blenders

·      Hand blenders

·      Choppers

·      Juicers

·      Food mixers

·      Soup makers

Linen Care:

·      Steam irons

·      Steam generators